Just when you thought only one man could turn water into wine, along comes a Canadian entrepreneur with H2O that's bottled, sold and sipped as if it were the finest Cabernet. And, at $54 for a case of 12, it might as well be. Part of an emerging trend toward water connoisseurship, 10 Thousand BC is "ultra-premium" water derived from an environmentally protected glacier, bottled and corked to the sound of inspirational music -- much like playing Mozart to a baby in the womb -- and served to aficionados who shudder at the thought of table water containing more than four parts per million in total dissolved solids.
"Bottled water is the next wine," enthuses Michael Mascha, author of the new book Fine Waters: A Connoisseur's Guide to the World's Most Distinctive Bottled Waters.
Ian: I think I want to puke.
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