Looking at the Health Consumer's mind

I'm letting you into a secret today. I subscribe to trade journals. Yes, I admit it. I do have an interest in how the health consumer's mind works so we don't throw good money after bad on advertising.

The information these journals give me are often very useful. look at this chart that tells you the most unpopular ingredients in a health food shopper's mind. It's an interesting one because it's rather like a 'top ten'. Once upon a time it was fat, then it was saturated fats, and cholesterol.

Now it's trans fats. Take a look and see where you align with the mass consciousness!