You gotta hand it to the Fiji water people. As well as creating one of the most energy wasteful products on Earth, they have done an amazing job of 'market positioning, with all the beautiful people slathering over a bottle of 'pristine' Fiji water. As Anna Lanzer says on Mother Jones,
"Obama sips it. Paris Hilton loves it. Mary J. Blige won't sing without it. How did a plastic water bottle, imported from a military dictatorship thousands of miles away, become the epitome of cool?"
And while you are at Mother Jones' website, take a look at how the Fiji Junta enforces brand