Last year, US drugmakers were convicted for a total of 62 counts of breaking advertising rules, in Sweden. In 18 cases, drugmakers were fined the maximum penalty of $14,000. The number of serious cases has doubled since 2005. The companies were fined a total of about $700,000. The worst offender was Novartis, which was fined 7 times. A spokeman blamed the violations on a failure of 'internal procedures.' Richard Bergström, head of the Swedish Association of Pharmaceutical Industry, said it was clear that the current maximum fines were not a sufficient deterrent. Again, the maximum penalty was $14,000. Anyone NOT rolling on the floor howling with laughter? $14,000 maximum fine.
Only in Sweden.
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