You may recall I recommended the book 'The Omnivore's Dilemma' some time ago. I was nspired not just by authorMichael Pollan's story of what has happened to food in the US, but also by his wonderful prose. A major theme of his book was the 'industrialisation' of organic food supply in the US. Today the methods used to supply the burgeoning market has seemed to take on many of the wiles and ways of feedlot ethics.
Anyone who has visited the US would also have been indelibly impressed by the megasized "Whole Food" stores. In this discussion Michael Pollan beards the dragon - talks to the managing director of Whole Foods about his direction and ethics. Good stuff! Here
While you are at it, Pollan also talks enthusiastically about Polyface farm, run by a renegade back to basics organic farmer. I took a look at polyface farm's website and it's wonderful. Here's the link. enjoy!
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